Borders Railway

The Borders Railway inward investment project was a fascinating one to work on. When the Borders Railway opened in September 2015 by the Queen, the Borders Railway was the longest (30 miles) new domestic railway line to be opened in the United Kingdom for over 100 years.

Pixel Creation was bought onto the project by Urban Graphics (specialist cartographers and experts in regeneration projects) to provide expertise in strategy, and lead the design and build of the new website. We worked closely throughout the project with Urban Graphics and the Borders Railway project team, forming of team leaders from Edinburgh, Midlothian and the Scottish Borders councils.

The Borders Railway homepage, on desktop

Throughout the project we lead strategy, design and content workshops with the Borders Railway team, which enabled us to suggest and produce concepts and ideas for the content and design, which were always met with enthusiasm and on the whole made the build and live site.

A Borders Railway station page, on desktop

The site needed to be build on a powerful, flexible and easy to use content management system (CMS), and Craft 100% fitted the bill. We were able to enable content management of pretty much everything across the website, even including the content within responsive animations. It also enabled us create clever relationships between different types of content within the site, like stations and the different types of opportunity developments.

We also created a flexible design solution for more traditional content pages and with the power of Craft ‘Matrix’ this allowed the Borders Railway team to easily create pages that were made up of long-form content, images, video, quotes and more.

When is came to training the Borders Railway team on Craft, despite their pre-training apprehension, it was a breeze and they were amazed how easy it was to use and add/update the website content.

A flexible design and content solution for the Borders Railway website
Showing some of a Development's details

Responsive design was of course a major requirement and something that we were keen to get right so ‘mobile first’ was a no-brainer. We paid close to attention to the navigation and readability on different devices which included font sizes which change dependent on the users screen size. We made sure that the little details like the “figures” animation on the homepage and “time from Edinburgh Waverley” animation were also fluid and touch friendly.

The interactive 'Times from Edinburgh Waverley', on an iPhone
A content page from website, on mobile

The three local authorities involved are very pleased with the final product, which includes an excellent film that will help to raise the profile of the project with developers, policymakers, and other key stakeholders. Throughout the project, the team has shown a great appreciation of our requirements and its project team has developed a very professional and open working relationship with us.

Stuart Kinross
Scottish Borders Council

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